The Value of Medical Telemarketing Service to Health Care Industry

The health care or medical industry covers an extensive range of businesses. Hospitals and residences, pharmaceutical companies, health insurance providers, nursing agencies, individual general practitioners, home-health care aide providers all depend on phone correspondence with their patients and clients. Physicians and their staff are considerably reliant on telephone communication with their patients, medical representatives, and pharmaceutical equipment providers, among others. By getting a physician or medical telemarketing service, insurance and health care professionals can focus on the central work of caring for patients and clients.

Insurance companies, modern medical practices and other sections of the health care sector progressively turn to medical telemarketing service in order to get in touch with their patients.

Beyond the corporate functions within the medical sector, health care practitioners are merely well-versed with only one side of medical telemarketing. Health care providers generally form a contract with a medical telemarketing service company to manage their incoming off-hours and overflow calls for their medical practices. Most doctors and others working in the medical industry are now increasingly beginning to appreciate the value of getting a medical telemarketing service that can greatly help their businesses and aid their employees in tremendous ways possible.

Small to medium-scale businesses connected in the health care industry, private physicians and general practitioners could incorporate several features of a medical telemarketing service into their procedures.

Hospitals, health insurance providers and other bigger business conglomerates involved in the health care industry depend on a medical telemarketing service to conduct help desk services, appointment setting programs, customer satisfaction surveys, email management and more. Medical-related seminars more often than not make use of a doctor and health care telemarketing programs for their prospect list creation, confirming reservations and scheduling appointments, enlisting members and participants for medical seminars, plus other follow-up services. Furthermore, health care companies also utilize their outbound physician and medical telemarketing service for lead generation-producing lists of individual businesses which are interested in what the business does and are also interested in knowing more regarding a health care-related product or service.

For hospitals, health insurance providers, medical practitioners and all those in the field of health care, they have to make sure that they outsource their medical telemarketing services to a dependable BPO company to provide the best results they need. That’s why they have to look for a b2b company which performs a clear and outstanding health care lead generation program in order to generate warm sales leads for medical products and services.

They must look for a company that sets out expert telemarketers with wide-ranging skills and experience when it comes to generating sales leads and appointment setting for the medical industry to segment lucrative markets, generate hot health care leads, and set appointments with the qualified targets. In addition, they must also look for a firm which their telemarketing solutions are maintained by the updated database of their ideal clients and business match ups to make sure of well targeted and highly viable marketing campaigns. Not to mention that they have to look for a service provider that customizes their lead generation and appointment setting tactics to fit your goals and campaign standards.

Medical Transcription: Role Played In Healthcare

Medical transcription is a very important part of the healthcare cycle and plays an important role in both the operational and commercial aspects of healthcare.

· Role of medical transcription in the operational aspect of healthcare: When a patient visits a healthcare professional, it could be for various reasons like an emergency, sudden illness, regular visit or continuation of an ongoing treatment plan. These visits need to be documented as part of the patient’s records.

Not only does this information form a permanent part of the patient’s health record, it forms a foundation for future encounters. Factors like demographics, lifestyle of the patient, past medical history, past treatment/procedures availed, past medications, allergies etc., have an effect on the future treatment plan.

In case the patient is availing a new mode of treatment, which is in the experimental stages, this information needs to be captured for record and research purposes. In case of any findings from the tests conducted require further treatment, the record forms the basis of referral to a specialist. Medical records enable the healthcare professional to take informed decisions instead of relying on memory or guesswork by creating accurate and timely records.

· Role of medical transcription in the commercial aspect of healthcare: The secondary, but equally important role played by patient medical records are the commercial aspect. Patient records form the basis of claiming payment from the insurance company. The information from the record created by the transcription process is used as the basis of coding, billing and insurance claims. Any delays in the record creation process could adversely affect the receivables cycle.

Medical records also provide evidence in case of any litigation issues and it is also a statutory requirement to maintain patient records for a certain period of time. Medical transcription plays an important part in record creation by capturing all the information of the patient-healthcare professional encounter.

· Where does the process begin?
The process begins when the patient enters the healthcare facility for availing treatment. The front office collects details like date of birth, gender, Social security no., employer details and details of the policy name and number etc. The patient meets the healthcare professional for consultation and treatment. This total encounter is dictated into a recording device by the healthcare professional. The audio recordings are then transmitted to the service provider for transcription.

· What are the various stages in the process?
The audio records are downloaded at the service provider’s site and distributed for transcribing among the transcriptionists based on their expertise. Once the transcription process is over, the proofreader goes through the record to ensure accuracy and fill any gaps, which are left blank. Then the files are passed on the Unit in charge who goes through the record once more to ensure accuracy. Before finally transmitting to the client the quality assurance does random checks to ensure total quality and the final corrections are made if required.

· What are the attributes that define quality transcription?
The attributes that define quality are:
a. Accuracy: Needs to be above 99%
b. Turnaround time: Needs to be within 24 hours
c. Price: Needs to be reasonable and fair
d. Security: Has to cover all aspects that are, technology, infrastructure, people and processes.
e. Technology: Needs to be easy to use and provide maximum benefits.

It is important to have medical transcription support for both the operational and commercial aspects of healthcare. At the same time one needs to have the right provider to have benefits like accuracy, turnaround time, price, security and the right technology for ease of use.

How does digital healthcare technology improve medical practice?

Since the introduction of the Digital Healthcare Technology, the medical industry has experienced considerable changes both in medical practice and health care delivery. It is a technology that helps physicians address the most complex health problems faced by patients. It is largely concerned with the development of the interconnected health systems; systems that are meant to improve the use of computational technologies, computational analysis techniques, smart devices and communication media so as to aid medical health care professionals and patients to manage illness among other health risks. Also, digital health technology empowers doctors to manage and improve people’s health thus enabling them to live more productive lives.

How does digital healthcare technology improve medical practice?

1. Improve communication among staffs

It is obvious that better IT solutions that are well implemented in-house provide professional with better ways to communicate in real time Note that breakdown of communication can be a terrible experience in medical center. Doctor needs to relay information to the lab, lab to the doctor, and doctor to the pharmacist. A swift flow of information improves service delivery.

2. Improved and better storage capabilities

Digital healthcare technology comes with lots of benefits. The most important being improved storage capabilities. An improved IT plan will increase the storage capacity of any organization. Health professionals store health and medical records in soft copies that are easy to retrieve. There is less paperwork for health professionals.

3. Protect patients from health professionals’ mistakes

Digital technology has come to solve such common mistakes and errors. A well structure health care IT helps medical professionals prevent errors, promote accuracy as well maintaining procedural correctness at all levels of the organization.

4. Increased efficiency

Digital technologies streamline the medical care processes thereby a allowing for a more productive treatment experience. For instance, it reduces the chances of having repeated tests as well as it can help automate processes that once used to be done manually.

5. Reduced medical cost

Digital technologies bring about an increase in efficiency in service delivery. An increase in efficiency results in reduced cost that helps to cut down the bills of the patient who want quality health care on a budget.

6. Patient can now access information

Other than making it easier for the health professionals to perform their job properly, digital healthcare technologies help patients access information about their health conditions much quickly. Patients can access their personal medical records and personalized information as well as the opportunity to know what action to take as far their health is a concern

How Information Technology is Transforming Medicine and Healthcare

Information technology has transformed the modus operandi of our working. Manual functions have been automated with the development of personal computers, business software and Internet-based intranets. As far as business is concerned, developing different uses for information technology and various computer-related devices can help companies develop a competitive advantage.

Leveraging information technology in business operations can create a significant competitive advantage for business. High technology may allow businesses to advance new ways for producing goods or services at cheaper costs. Businesses may then be able to pass these cost savings on to consumers, generating a low price point for products. Healthcare industry is not an exception to the above rule; information technology is transforming medicine and healthcare as well.

Healthcare IT is considered to be a boon for the healthcare industry for the very fact that it promises to streamline the back-end processes, to cut down the time & costs spent and above all to bring about improvement in the quality of service and patient safety. The emerging IT solutions are helping to create more effective new medicines, help consumers take better control of their wellness, and enable providers to deliver healthcare more efficiently.

Looking into the above advantages Healthcare IT has been near the top of the U.S. agenda since January 2009, when President Obama set a goal of making all of the nation’s health records computerized within five years. The US administration poured in $19 billion from the economic stimulus program to support healthcare IT solutions like electronic medical records a few months later.

Some 47 million U.S. residents have no health insurance, and the numbers keep growing. Working families are experiencing double-digit increases in the costs of health insurance, more out-of-pocket costs for doctor visits and skyrocketing prices for prescriptions, forcing many to delay getting needed medical care or worse—to decline coverage for themselves or their families because of cost. It is therefore an urgent need to deploy a system, which would help to cut-down the cost of healthcare management, which ultimately can be passed on the patients.

There have been serious efforts all across the US. The Pacific Northwest, with its deep expertise in software and medicine and healthcare, could be a flash point for US national progress. To sort through the current state of the art, and examine the future potential, there are efforts to bring together some of the region’s leaders who are actively using IT advances to drive all sorts of innovations, which go far beyond just making electronic records.

There is no doubt that information technology is all set to transform medicine and healthcare…